The Evening Standard captured the moment my gag reflex kicked in. It wasn’t the woman carrying the Olympic flame (ignoring here how being part of an invasion force makes you a heroine), or the 7,999 other torch bearers, some of whom are sharing their moment on eBay in attempt to recoup their investment. It wasn’t the ostentatious escort & support structure. It was the media-driven need for a photo-op in which there is so little faith that the picture itself is worth the traditional thousand words that IT NEEDS TO BE SPELLED OUT.